Fragrance free; also a guide on where and when to use a product. I think thats lacking from a lot of products. Do i use it daily? Every other day? Before or after my moisturizer. Etc.
I think it’s a toss-up between clean ingredients and price point. Some things go hand in hand in my opinion, I like to associate clean ingredients with cruelty free products because how can you not? The price point just helps 💕 good luck!!
Price point I’m open too because if it works it works and idc how much it is I’ll be willing to pay for something if it’s a really good skincare product. My only concern is I’m not really a fan with fragrance in my skincare since my skin is sensitive to it.