This is really exciting for me because it's our first time venturing into color!! It's going to be a sheer tint, one that we'd like to make universally flattering, and most importantly nourishing. I'm talking about a lip product! I have so many questions because I really want to nail a multi-tasking balm that acts as a nourishing mask when you apply a thin layer before bed, as well as a buildable high-shine balm with that sheer tint to add to your look during the day. So expect more questions throughout the week but let's start with these!!