Naming our upcoming lip launch 👄

This is the part of launches I love the most... We get to decide on big moments together!! We're at a point now where we need to finalize the name of our multi-tasking overnight-mask-slash-daytime-nourishing-shine-with-a-sheer-tint (basically an all-in-one lippie) lip balm.

Here are the names we've narrowed it down to, along with a quick blurb for each explaining the rationale behind the name.

Drop a comment below and let us know which one is your favorite!!

Day & night nourishing lip balm

A play off of AM/PM: Ante meridiem, post meridiem.

Versatile nourishing lip balm

This name is a nod to the eclipse of the sun or the moon, ‘covering’ your lips with this nourishing formula.

After Hours
Day & night nourishing lip balm

This one is edgy and can mean both after midnight and that the balm can be used hour after hour, 24/7.


After Hours!
I like “after hours” because it seems to fit in with the other names as well as the brand. And the explanation on the product implies that you can use it at any time whether it’s early in the morning or late at night after you’ve gone out or for moisture throughout the night.
After hours ❤️
Meridiem 🤩