Behind-the-scenes of the Cushion blush

Hi All!

I am Riley and just joined The beaubble team 2 weeks ago.

I was a formulator and have worked with 7 of the top 10 global cosmetics companies.

I developed various items with Beaubble before I joined the team. The ones you already have been using!

I would like to share the backstories of how our Beaubble products came to life!

One episode per one product will be updated weekly!

First one is the Cushion blush.

When we were developing the Cushion blush, we put a lot of effort on finding the ideal color intensity since we wanted it to look perfect for everyone.

Making the color with proper intensity is not that hard(we spent long days agonizing over the colors, but not that cruel!)

The problem is the balance between the high intensity and glowness.

Main strength of the cushion is highlighting the glowness of the formula, so we really could not give up even the tiny glowness loss!

More pigment means less dewyness, so we tried to maintain the color itself and change the oils and emolients thousands of times to find the best combination to make our formla have the best dewyness.(what a tough days)

Finally we made it and our lovely Cushion blush can be born!

k
So cool to see the behind-the-scenes of the product development process!!
J
Can you show a blended our shot?
B
it's not drying?
ppppeterpan avatar
is this the Elsa hosk blush?
berryfreckledpen avatar
A true labor of love! It really came out to be the perfect balance of intense color payoff + dewiness + pearlescent shimmer!
berryfreckledpen avatar
Riley was our lab's counterpart last year and I remember hopping on midnight calls with her to nail the formula down!