New Moisturizer Dilemma

We’re almost to the finish line! Here’s a recap of what our testing experience has been like so far:

Our mission with this “thicker version of The Seven” was to formulate a cream that was, as mentioned, thicker and more rich. An overnight cream. As such, with the nature of the cream being that it’s more occlusive and emollient-rich, it’s not only different from The Seven in that it’s going to be thicker, but it’s also not going to contain the same type of extracts that The Seven has. A rich night cream typically contains a more concise ingredient list that’s fairly oil-centric. Therefore, we’re not packing it with the sea grapes, kelp, and ginseng that are in The Seven; instead we have a high concentration of ingredients like ceramides, squalane, castor oil, and glycerin among others. All of that to say we are focusing on how moisturized and plump our skin feels after using this cream! 

The problem is… We have 3 really great samples at this point! We started with samples 1 and 2 to test out, and we discussed which one everyone preferred. It turned out most of the group preferred sample 2, (for our testers, that’s the pink cap) but we had some suggestions from the group to tweak the formulation. So we sent our notes back to the lab and they sent back a truly one-of-a-kind formula that ended up being a favorite for the majority of testers. (That’s the black cap, testers!) 

The dilemma we’re facing now is that we can go with any one of these 3 samples— each of them had a fair number of fans within the testers— but do we go with our original plan of choosing the richest, thickest cream, or do we change course a bit and go forward with this more unique formula that’s still quite rich but offers more of what you’d consider clinical benefits than a real-time rich, moisturizing feel? 

That’s where we’re at, team. There’s no real point in doing any further tweaks at this point because, like I said, it’s not a cream that’s full of extracts and antioxidants. It’s really a no-fuss rich night cream that we want to be suitable for as many skin types as possible.

So, testers, what do we think? Do we go with innovation, or keep it classic?