2025's Upcoming Celebrity Beauty Lines
The beauty industry continues to be dominated by celebrity beauty brands in 2025. From chart-topping musicians to Hollywood icons, stars are leveraging their personal brand and lived experiences to launch formulas that resonate with their fans’ real needs. Below, we spotlight four must-watch launches over the next year and what makes each one so compelling.
1. SZA’s Not Beauty
What: A clean, vegan lip-focused line debuting with three non-sticky glosses—In The Flesh, Strawberry Jelly, and Quartz.
When: Exclusive pop-ups on SZA’s Grand National Tour (Apr 19–Aug 9, 2025), with wider rollout to follow.
Why It’s Buzzy: SZA engineered a long-lasting, hydrating formula that debuted during her Super Bowl halftime performance and now launches on tour. Packaging nods to nature with wood accents, and the formula meets Sephora clean standards: cruelty-free, gluten-free, and vegan.
2. Messy by Alli Webb
What: A five-product hair-care lineup (shampoo, conditioner, rough-dry cream, silk spray, overnight serum) celebrating natural texture over polished blowouts.
When: Available June 24, 2025 on ItsMessy.com and in Sephora stores from June 27.
Why It’s Buzzy: Drybar founder Alli Webb flips the script on high-maintenance styling, offering “perfectly imperfect” routines powered by plant-based actives and upcycled ingredients. Backed by Unilever Ventures, Messy promises salon-quality results with less heat and fewer tools.
3. Isima by Shakira
What: A hair-care collection designed around Shakira’s curl journey—think frizz-fighting shampoos, hydrating conditioners, treatments, and even hair color.
When: Teased May 2025; waitlist open now.
Why It’s Buzzy: Shakira’s Instagram announcement inspired the brand motto “Más es más,” celebrating fullness and self-expression. Developed from her own lab tests to tackle damage, dryness, and shine, Isima marries singer-tested needs with lab-backed performance.
4. Lindsay Lohan’s Skincare Line
What: A precision-driven skincare range kicking off with targeted serums, rooted in Lohan’s wellness-first regimen.
When: In development throughout 2025; launch date TBD
Why It’s Buzzy: Lohan is hands-on in formula testing. She credits a post-motherhood skin sensitivity overhaul—backed by allergy testing—for driving her “crazy specific” approach to serums that deliver real results.